Hands holding a Serica mask sheet on lavender silk
OUR STORY

Built for the girl who stopped trying.

Serica started because every viral collagen mask broke us out. We didn't think the answer was avoiding the category. We thought the answer was reformulating it.

Built for acne-prone skin
Non-comedogenic
K-beauty formulated
60-day guarantee

THE PROBLEM

PDRN went mainstream. Acne-prone skin got left out.

By 2025, PDRN was the most viral ingredient in skincare. TikTok showed glass-skin transformations every other scroll. The category exploded. But every PDRN brand on shelf positioned for dry skin, anti-aging, or 'sensitive skin' as a vague catch-all.

Meanwhile, the girl with oily, acne-prone skin tried Biodance and broke out. She tried Medicube and got congestion. She concluded what every viral product had taught her: this isn't for me.

THE INSIGHT

It wasn't the collagen. It was the formula.

Hydrolyzed collagen at low molecular weight is non-comedogenic on its own. The breakouts come from what's mixed in: heavy occlusives, petrolatum analogs, pore-clogging emollients that sit on oily skin and trap sebum.

Once you separate the active from the formula, the entire belief that 'collagen masks aren't for acne-prone skin' falls apart.

WHAT WE BUILT

The PDRN line that starts with your skin.

Three products, formulated in Seoul. PDRN runs through the whole line. The Mask resets weekly. The Jelly Cream layers daily without the heavy feel. The Pads keep pores clear with BHA + AHA, and PDRN keeps the swipe calm in the same step.

No occlusives. No fragrance. No mineral oil. No filler.

Our values.

  • Direct

    We say what it is. No vague wellness language. No claims we can't back.

  • Informed

    We talk to you like you read ingredient lists. Because you do.

  • Accessible

    K-beauty actives. Used at home. Priced for the routine, not the boutique.
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Glow without the breakout.

Built once. For one user. The girl who stopped believing viral skincare was for her.

Start clearing my skin